How Paytm Is Taking A Leaf Out Of Its India Playbook For PayPay Success In Japan
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Main Points:
After the launch of PayPay, Yahoo Japan terminate its wallet’s smartphone settlement function and integrated PayPay with Yahoo JAPAN IDs, providing existing wallet customers the option to use PayPay in the same app. This allowed PayPay to expand rapidly in the time since launch.
Over these last nine months, PayPay has followed a similar approach as Paytm in India. PayPay’s relay campaign gives both senders and receivers a cashback bonus. In December 2018 alone, PayPay spent $90 Mn (¥10 Bn) on relays, and at the end of its latest relay campaign in July, PayPay paid out benefits worth ¥100 Mn. PayPay is also partnering with KakaoPay, allowing users of the South Korean platform to pay at PayPay stores and restaurants without signing up for the Japanese service.
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